My immediate objective is to quickly get your website online and submitted to the three leading search engines (Google, Yahoo and Bing/MSN).
So, let’s make a start on preparing the content of your website. Lay out five sheets of paper on your desk and title each page as follows:-
Page 1 Home
Page 2 About Us
Page 3 Services
Page 4 Pricing
Page 5 Contact Us
(You can delete or substitute other titles for pages 2,3,4.)
Okay, now write your notes on each page as follows:-
Full business address with zip code
Phone / Fax / Cell
Email – I will add an email form.
A brief introduction to your business. Experience, years established, associations or licenses held etc.
What you offer. Again keep this brief. A bullet point list and a couple of short paragraphs is perfect. We don't need to know about every nut and bolt.
Keep this simple Show quantity or group discounts,
Payment Terms. Sales manager name direct phone.
Do you accept Visa / MasterCard?
This is the shop window for your business. We need to grab the visitors interest so they visit other pages and then contact you..
Perhaps a monthly special offer and a brief news item.
Do you offer free quotes or fitting? People love FREE stuff!
Is your business seasonal?
Every month we can change this to keep the site fresh.
Once we have the basic pages online you can
add anything you have forgotten.
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